@article{evsintro,
    type = "article",
    author = "Peter Rowlett",
    year = "2010",
    title = {Ask the audience (yes, all of them)},
    journal = "MSOR Connections",
    volume = "10",
    number = "1",
    pages = "3-5",
    url = "https://www.heacademy.ac.uk/sites/default/files/msor.10.1b.pdf"
}